United Brands Limited (UBL) was initially incorporated as UDL Industries Limited in 1965 and was listed on the KSE. The main activities were manufacturing/assembling and trading in electrical domestic appliances. In 1997, the commercial activities were suspended and the new management took over on June 24, 2005. Subsequently, the name was changed from UDL Industries Limited to United Brands Limited (UBL) with effect from April 5, 2006. Today UBL- United brands limited is one of the leading distribution houses in Pakistan with expertise in imports, sales, distribution and marketing. Some of the multinational companies on board include the luxury chocolate Lindt, Malted Dairy Drink Ovaltine, the leading Cereals and Snacks brand Kellog's and Pringle.